By Samantha Barthelemy
Silvio José Genesini Júnior sees the future of print in a stronger and more credible product. To adapt to a changing media market, the newspaper’s main strategy is to use its offline and online content, together, to solidify its traditional brand, says the chief executive officer of Grupo Estado, which publishes Brazil’s fourth largest newspaper, O Estado de São Paulo.
For the complete version of this article, please visit NewsBizBlog.
Silvio José Genesini Júnior sees the future of print in a stronger and more credible product. To adapt to a changing media market, the newspaper’s main strategy is to use its offline and online content, together, to solidify its traditional brand, says the chief executive officer of Grupo Estado, which publishes Brazil’s fourth largest newspaper, O Estado de São Paulo.
For the complete version of this article, please visit NewsBizBlog.
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