Wednesday, August 17, 2011

estadao bets on a stronger brand for the future

By Samantha Barthelemy

Silvio José Genesini Júnior sees the future of print in a stronger and more credible product. To adapt to a changing media market, the newspaper’s main strategy is to use its offline and online content, together, to solidify its traditional brand, says the chief executive officer of Grupo Estado, which publishes Brazil’s fourth largest newspaper, O Estado de São Paulo.

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