Saturday, August 20, 2011

zero hora bets on hyperlocal content and younger audiences

Marcelo Rech, the first general director for products at RBS Group, sees the future in hyperlocal news and a proactive and innovative online strategy to engage younger audiences.

Zero Hora, the group’s flagship title, is Brazil’s sixth largest newspaper by circulation, with 4.37 percent of the national market and an annual average circulation of 186,157 daily copies, according to Brazil’s circulation body, Instituto Verificador de Circulação.

For the complete version of this article, please visit NewsBizBlog.

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